This presentation is for anybody interested in Moving Pictures, Audio, and Data Coding by Artificial Intelligence (MPAI). The Moving Picture Experts Group (MPEG) was the body that responded to industry needs for data processing standards. Data compression has still something to offer but in many areas, it has reached the end of its trajectory. Artificial Intelligence, instead, is at the beginning of its trajectory. What does it mean to develop AI standards? This is an answer that MPAI thinks it can develop. Speaker(s): Leonardo Chiariglione, Virtual: https://events.vtools.ieee.org/m/282390