Digital Marketing in Tech: From Basics to Advanced Strategies (General Admission Registration)

Join our six-class workshop that dives into the essentials of digital marketing for tech professionals. You'll explore key platforms and strategies, starting with an introduction to digital marketing, followed by comprehensive sessions on Meta Ads creation, optimization, and analytics. Learn to navigate additional advertising platforms like Google Ads, LinkedIn Ads, and discover how to harness the power of management tools for streamlined campaign management. By the end, you'll understand how to effectively plan and execute a cohesive digital marketing campaign while staying ahead of future trends. Plus, by joining these workshops, you will have access to an exclusive Slack channel along with other experts in digital marketing, where you can share and discuss real-life examples and interesting related information.
You will receive a certificate of completion from IEEE, and this workshop can count towards your training hours for Optional CPD. Whether you're new to digital marketing or seeking to sharpen your skills, this workshop has something for you.
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Agenda:
Duration: 1 hour 15 minutes each session.
– September 5: Introduction to Digital Marketing
– Explore digital marketing fundamentals and their business relevance.
– Discuss various channels including SEO, PPC, social media, and content marketing.
– Understand differences between B2B and B2C strategies.
– September 12: Deep Dive into Meta Ads
– Create effective Facebook and Instagram ads, focusing on format and content.
– Master audience targeting and segmentation.
– September 19: Analyzing and Optimizing Meta Ads
– Understand essential ad metrics (CTR, CPC, conversion rates).
– Apply optimization techniques and data-driven improvements.
– Learn A/B testing methods to boost ad results.
– September 26: Introduction to Other Advertising Platforms
– Dive into Google Ads, exploring Keyword Planner and Google Trends.
– Discuss successful campaign examples and challenges.
– October 03: Expanding to Other Advertising Platforms
– Overview of LinkedIn Ads, Twitter Ads, YouTube Ads.
– Comparative analysis to guide platform selection.
– October 10: Using Management Platforms and Tools + Putting It All Together
– Explore management tools like Hootsuite, Buffer, and Google Analytics.
– Integrate various digital marketing platforms effectively.
Virtual: https://events.vtools.ieee.org/m/420855